EasyProperties UK

1. Introduction

EasyProperties UK ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy applies to all users of our services.

2.1 Personal Information

We collect the following personal information:

• • Contact Information: Name, email address, phone number, postal address
• • Identity Information: Date of birth, identification documents
• • Financial Information: Employment details, income information, credit card details
• • Property Preferences: Location preferences, budget, property requirements
• • Application Data: Rental history, references, guarantor information

2.2 Technical Information

• • IP address and browser information
• • Device information and operating system
• • Website usage data and analytics
• • Cookies and similar tracking technologies

We use your personal information for the following purposes:

3.1 Service Provision

• • Processing property applications and rental agreements
• • Conducting credit and reference checks
• • Facilitating communication between tenants and landlords
• • Providing customer support and maintenance services

3.2 Legal and Compliance

• • Complying with legal obligations and regulations
• • Preventing fraud and ensuring security
• • Resolving disputes and enforcing agreements

3.3 Marketing and Communication

• • Sending property alerts and updates (with consent)
• • Improving our services and website functionality
• • Conducting market research and analytics

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• • Contract Performance: To fulfill our contractual obligations to you
• • Legal Obligation: To comply with legal requirements
• • Legitimate Interest: For business operations and service improvement
• • Consent: For marketing communications and optional services

5. Information Sharing and Disclosure

We may share your information with:

5.1 Third-Party Service Providers

• • Credit reference agencies for tenant screening
• • Payment processors for secure transactions
• • IT service providers for system maintenance
• • Professional advisors (lawyers, accountants)

5.2 Legal Requirements

We may disclose your information when required by law, court order, or to protect our rights and safety.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

We implement appropriate technical and organizational measures to protect your personal data:

• • SSL encryption for data transmission
• • Secure servers and databases
• • Regular security audits and updates
• • Access controls and staff training
• • Incident response procedures

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

• • Application data: 7 years after application completion
• • Financial records: 6 years for tax and legal compliance
• • Marketing data: Until you withdraw consent
• • Website analytics: 26 months maximum

8. Your Rights

Under UK GDPR, you have the following rights:

• • Right of Access: Request copies of your personal data
• • Right to Rectification: Correct inaccurate or incomplete data
• • Right to Erasure: Request deletion of your data
• • Right to Restrict Processing: Limit how we use your data
• • Right to Data Portability: Receive your data in a portable format
• • Right to Object: Object to processing based on legitimate interests
• • Right to Withdraw Consent: Withdraw consent for marketing communications

9. Cookies and Tracking

We use cookies and similar technologies to enhance your experience:

• • Essential Cookies: Required for website functionality
• • Analytics Cookies: Help us understand website usage
• • Marketing Cookies: Used for targeted advertising (with consent)

You can manage cookie preferences through your browser settings or our cookie consent tool.

10. International Transfers

We primarily process data within the UK. If we transfer data internationally, we ensure appropriate safeguards are in place, including:

• • Adequacy decisions by the UK government
• • Standard contractual clauses
• • Binding corporate rules

11. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by email or through our website. The "Last updated" date at the top indicates when the policy was last revised.

13. Contact Information

For questions about this Privacy Policy or to exercise your rights, contact us: